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Case Studies

Northumberland at the Royal

Client: Northumberland County Council
Type: Major Public Event

The brief was to turn a three tier outdoor location into an impressive exhibition space, capable of capturing and engaging visitors to the annual Royal Show and promoting the County of Northumberland as a place to do business and an ideal location to spend leisure time.

The AHE team brought together a team of designers, exhibition build specialists, technicians and other specialists (including landscape gardeners and ironmongers) to create a strong, impressive Northumberland identity for the overall exhibition space which would attract high levels of footfall and ensure visitor attendance retention was at a premium.

With unique challenges including difficult sight lines and access issues, the team succeeded in providing attractive covered accommodation for over sixty exhibitors, a Northumbrian flavour lower tier complete with café and live performance stage plus an inviting upper tier with information desk, interactive exhibitions and relaxing spaces for visitors to stay and soak up the Northumbrian experience.

The management process to deliver the project required a collaborative approach with the AHE team meeting key committee members and partners on a regular basis. A particular strength of the AHE team, excellent working relationships aided the productive and efficient delivery of this complex event. Budget management was of paramount importance and this was reported on regularly throughout the project lifespan.

This partnership approach helped to ensure that the event met all of the stakeholder aims and objectives - quiet, professional spaces to conduct business meetings and showcase products, lively interactive exhibitions to attract and retain visitors, aesthetically pleasing overall layout (whilst cramming in as much as possible) to the logistics of storing hundreds of musical instruments were just some of the challenges met by the Alan Hillary team.


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