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Case Studies

Annual Family Fun Day

Client: Nissan Motor Manufacturing Company
Type: Family Days

As part of the Nissan plant’s 20th Anniversary celebrations, Alan Hillary Events were tasked to deliver a popular, fun-filled outdoor party for the 5,000 strong workforce and their families to say a corporate ‘thank you’ for their commitment and continued hard work in the highly competitive car manufacturing sector.

The aim was to transform their on site 16 acre playing fields into a stunning location for a day of enjoyment, laughter and thrills that would have broad appeal across all ages – carried out in a safe and managed environment. 

The team got straight to work researching the availability of top-quality entertainment to fulfil their vision of a ‘traditional event’ comprising a high-impact central arena programmed with non-stop entertainment which would be surrounded by a range of activities both in the sky and on the ground that would ensure there was ‘something for everyone’. This included a fully-fledged fairground for the more adventurous visitor, an animal free circus, stunt aerobatics to science workshops where younger children could get hands on and make their very own batch of alien slime to take home.

With the programme of entertainment in hand, the team turned their attention to planning the layout of the showground. The aim was to create high impact as soon as visitors arrived which was achieved by decorating the entrances with specially designed 20th Anniversary banners, balloons and bunting, which could be seen from the car parks. The visitor experience was further enhanced by an aesthetically appealing showground where great care was taken to consider issues such as access and egress, visitor flow between attractions, noise levels throughout the showground (creating quiet, relaxing spaces as well as full-on fun-filled ones), the provision of first rate welfare facilities and good signage, to mention just a few.

As events marketing specialists, AHE designed and produced publicity material to promote the event to staff including a full colour programme, internal posters and external banners which resulted in attendance figures on the day of over 10,000

All delivered to an agreed budget which was managed by the team throughout the project and which was reported on at committee meetings on a monthly basis.

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