To produce an annual event that will attract large footfall to the City and encourage visitors to explore whilst retaining them during the day and into the evening. To benefit the City businesses and create a recognised major event in the Durham City calendar.
AH Events got to work creating the first two day Fire & Ice In Durham festival in 2016, the format of which has remained as the festival has grown each year.
High quality ice sculptures are created and placed at key locations around the City. Each sculpture is lit by a flaming beacon which stands over 9ft high and helps guide visitors around the trail. Each year the festival has a different theme and visitors have already enjoyed Polar Exploration, Myths & Legends, Literary Characters and Heroes and Villains.
Each evening there is a multimedia show in the Marketplace with jets of water, flames, Co2 and pyrotechnic effects all ‘dancing’ in time to music, fitting the theme.
The festival has been hugely successful and does not only attract huge footfall but also gains widespread publicity including National press such as The Times newspaper.